Posted on: 15 July 2016
If you are going to be having an open house for a piece of real estate you are selling, technology has created a few new ways to bring people to it. While street signs are still a good idea, they only bring in people who already know about the open house or those who just happen to be driving by. To reach more people, further away, take advantage of modern technology like the following.
Pokémon Go is the latest trend in gaming apps available for phones and tablets. You can create an account and then purchase a "lure" for the Pokémon. Set the lure to give off a message about the open house and the creature(s) that can be found on the property. People of all ages are fascinated with this game; quite a few of them at the age where they are looking to buy a first or new home. If you know of any Poke Stops in the area where players can win rewards to help them in the game, you'll attract plenty of potential candidates. Just be prepared with a lot of cookies for all the people that will be going through the house.
You can use Foursquare to help advertise your open house. As people come in, have them "check in" so all their friends can see where they are and what they are doing. You can even have the check-in notifications offer some type of incentive to bring more people, such as a chance to win a gift card to a local store, or some other small gift you have. The program will keep track of the people who check in so you can contact them at a later date with more information or find out if they are actually looking to buy.
Be sure to post about the open house on all the different social media platforms. Even if you don't have a large following, you may have some friends who do. This can then go on to friends of friends of friends and you will be reaching a lot of people. The more people you reach, the more that will show up. Of course, the beauty of using social media marketing is that it is free.
Most people do not go anywhere without their phone, and they have different social media set to send notifications to them. You will be amazed at how many people will see the notice of your real estate open house by making a few simple posts on your own pages.Share